How Much Does SEO Cost for Builders?
If you run a building company and are considering SEO, one of the first questions is:
“How much does SEO for builders actually cost?”
Before diving into numbers, it’s important to understand what a proper SEO for builders strategy should include and why pricing varies depending on competition and town size.
The honest answer:
It depends on your competition, town size, and growth goals.
But below, we’ll break down realistic pricing, and what you should expect in return.
Typical SEO Costs for Builders in the UK
For local building companies, SEO typically falls into three tiers:
🟢 £300–£500 per month
Basic foundation work.
Suitable for:
- Smaller towns
- Lower competition areas
- Cleaning up existing website issues
Usually includes:
- Technical fixes
- Google Business Profile optimisation
- Limited service page creation
Not aggressive expansion.
🟡 £600–£1,200 per month
Most common for serious building companies.
Suitable for:
- Dominating one primary town
- Targeting extensions, loft conversions and renovations
- Building structured service × location visibility
Typically includes:
- Dedicated service pages
- Location pages
- Google Maps optimisation
- Internal linking strategy
- Authority building
This level aligns with a properly structured builder SEO services plan designed to generate consistent local enquiries.
🔵 £1,500–£3,000+ per month
Aggressive expansion.
Suitable for:
- Multi-town growth
- Highly competitive cities
- Larger building firms
May include:
- Ongoing content expansion
- Google Ads support
- Advanced authority strategy
- Technical scaling
Why SEO for Builders Costs More Than Some Trades
Builders operate in:
- High-ticket industries
- Competitive local markets
- Longer buying cycles
Ranking for:
- “Builder in [town]”
- “Home extension company [location]”
- “Loft conversion specialist [area]”
is more competitive than ranking for lower-ticket services.
More structure = more work.
What Should Be Included in Builder SEO?
If you’re paying for SEO as a builder, it should include:
1️⃣ Service × Location Structure
Separate pages for:
- Extensions
- Loft conversions
- Renovations
- Aligned to specific towns.
Not one generic “Services” page.
2️⃣ Google Maps Optimisation
Your Google Business Profile must be:
- Fully optimised
- Strategically structured
- Review-managed
- Service-aligned
Maps often drives the highest-intent enquiries.
3️⃣ Project Portfolio Optimisation
Your past projects should:
- Reinforce service keywords
- Target towns
- Strengthen internal linking
- Build trust for conversions
Your gallery should not just be images, it should be structured content.
4️⃣ Technical & Authority Signals
- Internal linking
- Proper heading structure
- Schema markup
- Review signals
- Clear service hierarchy
If your provider isn’t handling structure, you’re paying for surface-level SEO.
Is Cheap SEO Worth It for Builders?
Cheap SEO often means:
- Minimal page creation
- No real expansion
- No proper Maps strategy
- No authority building
For builders relying on:
- High-value projects
- Consistent pipeline
- Reduced reliance on Checkatrade
Surface-level SEO rarely delivers.
How Long Before Builders See Results?
Typical timeline:
Month 1: Structural fixes
Months 2–3: Ranking improvements
Months 3–6: Stronger Maps presence & enquiry growth
SEO compounds when structured properly.
Is SEO Worth the Investment for Builders?
If you win:
- 1 extra extension
- 1 loft conversion
- 1 renovation project
The ROI often outweighs the monthly cost significantly.
The real question isn’t:
“How much does SEO cost?”
It’s:
“How much is inconsistent enquiry flow costing you?”
Want a Personalised Cost Breakdown?
Instead of generic pricing, we offer a free Builder SEO audit.
You’ll see:
- Your current visibility
- Your competition level
- Which towns are realistic
- What level of investment makes sense
No pressure. Just clarity.
