Industries We Serve - Local SEO for Trades & Service Businesses

Why Local SEO Often Fails for Trades & Service Businesses

Most service businesses have:

• Strong workmanship
• Good reviews
• A decent-looking website
• But still don’t rank consistently.

That’s because Google isn’t being given clear signals about:

• What you do (specific services, not vague lists)
• Where you operate (specific towns, not broad areas)
• Which services should rank in which towns
• Whether your Google Business Profile is fully optimised
• Whether your content is structured for AI search

So when someone searches:

• “builder in [town]”
• “electrician near me”
• “plumber [location]”
• “pest control [area]”
• “carpet cleaning company [town]”



Google sends those enquiries to competitors instead.

How Built for Local Fixes It - The Service × Location System

Our system is built around how customers actually search for local services.

1) Service × Location Page Structure

We build structured pages so Google clearly understands:

• Each service you offer
• Each town you serve
• The correct match between service and location

This turns inconsistent rankings into predictable visibility.

2) Google Maps (GBP) Optimisation

For local service businesses, Google Maps often drives the highest-intent enquiries.

We optimise your Google Business Profile to:

• Increase Map Pack visibility
• Improve call and enquiry volume
• Strengthen trust signals (reviews, photos, consistency)
• Improve local ranking signals

Maps visibility is engineered, not accidental.

3) AI Search Visibility

Search behaviour is evolving.

Customers now ask:

• Google AI
• ChatGPT
• Perplexity

Instead of browsing endless websites.

We structure your website, business data and authority signals so you’re eligible to appear in:

• Google AI Overviews
• AI-generated local recommendations
• AI business suggestion lists

Most service businesses aren’t prepared for this shift, which creates an opportunity for those who are.

The Industries We Serve

We work with local trades, property improvement companies and service businesses that depend on steady local enquiries.

Builders & Construction Companies

Local SEO for:

• Extensions
• Loft conversions
• Renovations
• Structural work
• General building services

Built to generate high-value project enquiries.

Carpenters & Joiners

SEO for:

• Bespoke joinery
• Staircases
• Built-in wardrobes
• Kitchen fitting
• Structural carpentry

Structured to capture skilled-trade searches in your town.

Electricians

Local SEO targeting:

• Rewires
• Consumer unit upgrades
• EV charger installations
• Fault finding
• Domestic & commercial electrical work

Built to win “electrician near me” searches.

Plumbers & Heating Engineers

SEO for:

• Boiler installations
• Boiler servicing
• Emergency plumbing
• Bathroom installations
• Heating systems

Designed for urgent and high-intent enquiries.

HVAC & Air Conditioning Companies

Local SEO for:

• Air conditioning installation
• HVAC systems
• Ventilation systems
• Servicing & maintenance

Targeting installation-heavy and commercial projects.

Roofers

SEO for:

• Roof repairs
• Roof replacements
• Flat roofing
• Chimney repairs
• Emergency roofing

Structured for competitive local roofing searches.

Windows & Doors Companies

Local SEO for:

• uPVC windows
• Aluminium windows
• Composite doors
• Bi-fold doors
• Window replacements

Built to attract high-value installation enquiries.

Plasterers & Rendering Specialists

SEO targeting:

• Internal plastering
• Skimming
• Rendering
• External wall coatings
• Repair work

Capturing renovation and refurbishment demand.

Pest Control Companies

Local SEO for:

• Emergency pest removal
• Rodents
• Wasps
• Bed bugs
• Commercial pest contracts

Structured for urgent local searches.

Carpet Cleaning Companies

SEO for:

• Domestic carpet cleaning
• Commercial carpet cleaning
• Upholstery cleaning
• End-of-tenancy cleans

Optimised for “near me” and repeat service demand.

Exterior Cleaning Companies

Local SEO for:

• Pressure washing
• Driveway cleaning
• Roof cleaning
• Gutter cleaning
• Render cleaning

Built to capture seasonal and recurring enquiries.

Cleaning Companies

SEO for:

• Domestic cleaning
• Office cleaning
• Commercial cleaning
• End-of-tenancy cleaning

Designed for recurring service enquiries.

Multi-Service Property & Maintenance Companies

For businesses offering multiple services across multiple towns.

We build structured service × location visibility without diluting ranking signals.

One Business Per Primary Town

We operate primary-town exclusivity.

That means:

• One core service business per primary town
• Surrounding suburbs included
• No internal competition
• No diluted visibility

If we help you dominate your area, we won’t help your competitor do the same.



Exclusivity is confirmed during your audit.

We recommend the right package based on:

• Competition level
• Number of services
• Town coverage
• Growth goals
• Not guesswork.

Foundation – £300/month

Cleanup + foundational optimisation + limited page rollout

Starter – £600/month

Single-town domination + core services + Maps optimisation

Professional – £1,200/month

Multi-town expansion + faster rollout + stronger authority

Growth System – £2,000/month

SEO + Website + Google Ads + tracking + structured expansion



Final plan is always confirmed after your audit.

Want to See Where You’re Missing Enquiries?

We offer a free SEO + Google Maps + AI visibility audit for trades and service businesses.

You’ll see:

• How you currently appear on Google & Maps
• Which services and towns you should be ranking for
• Where enquiries are being lost to competitors
• What needs fixing first



No pressure.
No obligation.
Just clarity.