Free Local SEO, Google Maps & AI Visibility Audit

See why competitors are showing up instead of you and what to fix first

If you run a trade business and you’re not appearing consistently on Google, you’re almost certainly losing enquiries to competitors nearby.

Not because your work isn’t good.

But because Google isn’t being given clear signals.

This free audit shows you exactly where enquiries are being lost, and what would make the biggest difference first.

What This Audit Shows You

This is not an automated report.

Every audit is manually reviewed and focused on how Google and AI systems currently see your business.

You’ll receive clear, practical insight, not a generic PDF.

✔ Your Current Google & Maps Visibility

We check where your business appears for your core services and service areas across:

• Google Search
• Google Maps
• “Near me” searches
• AI-driven results

You’ll see whether you’re visible, or invisible, where it matters.

✔ Google Business Profile Review

We review:

• Primary and secondary categories
• Listed services
• Service areas
• Reviews and trust signals
• Photos and profile completeness
• Why competitors appear more consistently

Google Maps often drives the highest-intent enquiries for tradesmen.

Weak optimisation here costs work.

✔ Website Structure & SEO Issues

We identify:

• Missing or weak service pages
• Lack of service × location structure
• Content that doesn’t match real search intent
• Internal linking gaps
• Technical issues holding rankings back
• Poor conversion pathways (calls & enquiry forms)

Most trade websites look fine.

But they’re structurally unclear to Google.

✔ Competitor Comparison

We show what nearby competitors are doing differently, and why Google prefers them right now.

This isn’t guesswork.

It’s visible structural differences.

✔ Priority Fixes (Not a 40-Point To-Do List)

You’ll get 2–3 clear priorities that would make the biggest impact first.

No overwhelm.

No jargon.

No vague advice.



Just clarity.

Why This Audit Works

Local service businesses win on Google when:

• Services are clearly defined
• Locations are structured properly
• Google Maps is fully optimised
• Local trust signals are consistent
• Content matches how customers actually search
• Website structure supports authority
• Most trade websites are missing these fundamentals.

This audit exposes those gaps clearly.

That’s why many business owners find it instantly useful, even before working with us.

Who This Audit Is For

We specialise in local, service-based trades where Google Maps and local search directly drive booked work.

This audit is designed for:

• Builders
• Electricians
• Plumbers
• Roofers
• HVAC companies
• Pest control services
• Cleaners
• Carpenters & joiners
• Window & door installers
• Other local service trades



If your business relies on local customers finding you on Google, this audit is built for you.

What We Need From You

To complete the audit, we simply need:

• Your business name
• Your website URL
• Your main services
• Your primary service town
• Your contact email

That’s it.



Most audits are delivered within 24 hours.

What Happens After the Audit

1️⃣ You receive a clear audit showing what’s working and what’s holding you back
2️⃣ If useful, we offer a short 10-minute debrief to explain the priorities in context
3️⃣ If you want help implementing the fixes, we outline the right starting point

No pressure. No contracts. No hard sell.



The audit stands on its own.

Why Trades Businesses Trust Built for Local

We don’t try to be everything to everyone.

We specialise in local trades, which allows us to:

✔ Spot ranking issues quickly
✔ Understand high-intent local search behaviour
✔ Focus on Google Maps visibility
✔ Structure service × location clarity properly
✔ Deliver consistent, predictable improvements

No fluff.

No generic marketing.


Just structured local visibility work that drives enquiries.