Web Design for Tradesmen

Why Most Tradesmen Websites Don’t Work

Most trade websites fail because they’re built backwards.

They focus on design first, structure second.

Common problems we see:

• All services lumped onto one page
• No town-specific targeting
• Poor mobile experience
• No internal linking structure
• No trust or authority signals
• Built on generic templates

Even excellent tradesmen lose work online because Google can’t clearly understand:

• What services they specialise in
• Where they operate
• Which jobs they want more of

Design alone doesn’t generate enquiries.



Structure does.

Built Around How Customers Actually Search

Search behaviour for trades is specific.

People don’t search generically.

They search for:

• Builder in [town]
• Electrician near me
• Plumber in [area]
• Roofer [location]
• Pest control company [town]

Your website must reflect that intent.

We build trade websites around:

• Individual service pages
• Clear town targeting
• Conversion-focused layouts
• Structured internal linking

So Google knows when to show you and customers know exactly who to contact.

What’s Included in a Tradesman Website Build

A typical trades website build includes 13–15 pages, structured for both SEO and conversions.

Core Pages

• Home
• About
• Services Overview
• Areas We Serve
• Our Work / Case Studies
• Blog
• Contact

Each page is written and structured with search visibility and enquiries in mind.

Individual Service Pages (Critical for Rankings)

Each key service gets its own dedicated page.

For example:

Builders

• Extensions
• Loft conversions
• Renovations

Electricians

• Rewires
• Consumer unit upgrades
• EV charger installations

Plumbers

• Boiler installations
• Emergency plumbing
• Bathroom fitting

Roofers

• Roof repairs
• Flat roofing
• Roof replacements

Pest Control

• Rodent removal
• Wasp nest removal
• Emergency callouts

• This structure allows you to rank for high-intent service searches, not just your company name.

SEO & Hosting Included

Every website build includes:

• SEO-optimised content written in-house
• Proper H-tag structure throughout
• Internal linking for authority
• Mobile-first, fast-loading design
• Clear conversion pathways
• 1 year of fast, secure hosting included

Your site is built to support:

• Local SEO
• Google Maps visibility
• Google Ads (if layered later)
• AI-driven search results

It’s not just design, it’s infrastructure.

Designed to Scale With Your Business

This isn’t a one-and-done template site.

It’s a structured foundation you can:

• Expand into new services
• Add new towns
• Layer Local SEO on top of
• Integrate Google Ads
• Strengthen over time



Many clients start with a website build and later upgrade into structured Local SEO systems once enquiries begin flowing.