How Much Does SEO Cost for Exterior Cleaning Companies?

If you run an exterior cleaning business and are considering SEO, one of the first questions is:

“How much does SEO actually cost?”

The honest answer:

It depends on your town, competition level and growth goals.

But below, we break down realistic pricing, and what you should expect in return.

Typical SEO Costs for Exterior Cleaning Businesses

For local exterior cleaning companies, SEO typically falls into three tiers:

🟢 £300–£500 per month

Foundation Level

Best suited for:

• Smaller towns
• Lower competition areas
• Fixing structural issues
• Improving Google Maps basics

Usually includes:

• Google Business Profile optimisation
• Fixing service clarity issues
• Technical SEO clean-up
• Basic internal linking

This is about getting the fundamentals right, not dominating immediately.

🟡 £600–£1,200 per month

Growth Level (Most Common)

Best suited for:

• Dominating one primary town
• Ranking for roof, driveway and render cleaning
• Building consistent enquiry flow

Typically includes:

• Dedicated service pages
• Service × location structure
• Ongoing Google Maps optimisation
• Structured internal linking
• Authority reinforcement

This aligns with a properly structured SEO for exterior cleaning companies strategy.

This is where most businesses begin seeing steady enquiry growth.

🔵 £1,500–£2,500+ per month

Expansion Level

Best suited for:

• Multi-town coverage
• Competitive urban areas
• Scaling enquiry volume aggressively

May include:

• Faster service and town rollout
• Advanced authority building
• Conversion optimisation
• Integrated paid search support



This level is about scaling what already works.

Why SEO Pricing Varies for Exterior Cleaning

Exterior cleaning SEO costs vary because:

• Some towns are highly competitive
• Some services (roof cleaning, render cleaning) are more competitive than others
• Some websites need full restructuring
• Google Maps profiles may be under-optimised

Ranking for:

“Roof cleaning [town]”

is more competitive than ranking for:

“Gutter cleaning [small village]”



Structure and competition level drive cost.

What Should Be Included in Exterior Cleaning SEO?

If you’re paying for SEO, it should include more than generic “monthly optimisation.”

A proper system should include:

1️⃣ Service × Location Pages

Separate pages for:

• Roof cleaning
• Driveway cleaning
• Render cleaning
• Pressure washing
• Aligned to specific towns.

One generic services page is rarely enough.

2️⃣ Google Maps Optimisation

Google Maps often drives the highest-intent enquiries for exterior cleaning.

Optimisation should include:

• Correct categories
• Structured services
• Review strategy
• Alignment with website content

3️⃣ Project Page Optimisation

Before-and-after projects should:

• Reinforce service keywords
• Mention towns naturally
• Strengthen internal linking
• Build authority signals

Most companies treat galleries as visuals.

They should be ranking assets.

4️⃣ Clear Internal Linking Structure

Your service pages, town pages and project pages should support each other.

Without structure, rankings fluctuate.



With structure, visibility stabilises.