Web Design for Exterior Cleaning Companies

Why Most Exterior Cleaning Websites Don’t Generate Leads

Most exterior cleaning websites fail because they’re built for appearance, not structure.

Common problems:

• All services listed on one generic page
• No town-specific targeting
• Weak mobile experience
• No internal linking strategy
• No conversion focus
• No SEO structure behind the design

Even excellent operators lose work because Google can’t clearly understand:

• What services they specialise in
• Where they operate
• Which jobs they want more of

Design alone doesn’t rank.



Structure does.

Built Around How Customers Search for Exterior Cleaning

Homeowners don’t search for “cleaning services.”

They search for:

• Roof cleaning in [town]
• Driveway cleaning near me
• Render cleaning company [area]
• Gutter cleaning service nearby

Your website must reflect this search behaviour.

We structure exterior cleaning websites around:

• Dedicated service pages
• Clear town targeting
• Strong internal linking
• Conversion-focused layouts

So Google knows when to show you, and customers know why to contact you.

What’s Included in an Exterior Cleaning Website Build

A typical exterior cleaning website includes 13–15 pages, structured for SEO and enquiries.

Core Pages

• Home
• About
• Services Overview
• Areas We Serve
• Our Work / Before & After Projects
• Blog
• Contact

Each page is structured with rankings and conversions in mind.

Individual Service Pages (Critical for Rankings)

Each key service gets its own dedicated page.

For example:

• Roof Cleaning
• Driveway Cleaning
• Render Cleaning
• Pressure Washing
• Gutter Cleaning

This structure supports proper SEO for exterior cleaning companies if you later scale into ongoing SEO.

Before & After Projects Built as SEO Assets

Exterior cleaning is visual.

But most businesses upload images without structure.

We build project pages that:

• Reinforce service keywords
• Mention towns naturally
• Link back to relevant service pages
• Strengthen authority signals

Your projects should improve rankings, not just look impressive.

Mobile-First & Conversion-Focused Design

Most exterior cleaning searches happen on mobile.

Your site must:

• Load quickly
• Display images properly
• Make calling easy
• Make quote requests simple

We design with:

• Clear CTAs
• Simple enquiry forms
• Click-to-call buttons
• Trust signals (reviews & credentials)

This improves enquiry conversion, not just traffic.

SEO & Hosting Included

Every website build includes:

• SEO-optimised content written in-house
• Proper H-tag structure
• Internal linking for authority
• Mobile-first, fast-loading build
• 1 year of secure hosting

Your site is built to support:

• Local SEO
• Google Maps visibility
• AI-driven search
• Future expansion into new towns

This isn’t just web design.



It’s growth infrastructure.

Designed to Scale With Your Exterior Cleaning Business

This isn’t a template.

It’s a structured foundation you can:

• Expand into additional towns
• Add new services
• Layer ongoing SEO on top
• Integrate Google Ads if needed



Many exterior cleaning companies start with a structured website rebuild before moving into full SEO growth.