If you run an exterior cleaning business and your website isn’t generating consistent enquiries, it’s usually not because demand is low.

It’s because your website isn’t built to:

• Rank properly
• Support Google Maps
• Convert visitors
• Reinforce service clarity

Most exterior cleaning websites look fine.

But they’re structurally weak.

Here’s what’s usually going wrong.

1️⃣ Your Services Are Too Vague

Many exterior cleaning websites simply say:

“We offer exterior cleaning services.”

Or they list:

• Roof cleaning
• Driveway cleaning
• Render cleaning
• All on one page.

Google struggles to rank vague or multi-service pages.

Each major service needs its own dedicated page to properly rank.

This is the foundation of structured SEO for exterior cleaning companies.

2️⃣ You’re Not Targeting a Specific Town Clearly

If your website says:

“We cover Surrey, Kent, London and surrounding areas.”

That’s too broad.

Google prefers clarity.

The strongest sites:

• Focus on one primary town
• Reinforce it consistently
• Build outward strategically

Trying to rank everywhere weakens authority.

3️⃣ Your Google Business Profile Isn’t Aligned With Your Website

Google Maps and your website must work together.

If your GBP lists:

• Roof cleaning
• Gutter cleaning

But your website doesn’t reinforce those clearly, your Maps visibility suffers.

Many exterior cleaning companies ignore this alignment.

Here’s how Maps visibility works in detail:

🔗 Google Maps for Exterior Cleaning Companies

4️⃣ Your Website Looks Good. But Isn’t Built to Convert

Many websites:

• Hide contact details
• Have long forms
• Don’t show reviews clearly
• Don’t have strong call-to-action placement

If someone lands on your site from Google and can’t quickly:

• See what you specialise in
• See proof of results
• Contact you easily

They’ll leave.

Conversion structure matters as much as ranking.

5️⃣ Your Before & After Photos Aren’t Helping SEO

Exterior cleaning has a huge advantage:

• Visual proof.

But most companies upload images without structure.

Strong project pages should:

• Mention the service performed
• Mention the town
• Link back to service pages
• Use proper heading structure
• Projects should reinforce authority.

Not just look impressive.

6️⃣ You’re Relying on Directories Instead of Your Own Site

If most of your enquiries come from:

• Checkatrade
• Facebook
• Other directories

Your website may not have been treated as a growth asset.

Directories rent you visibility.

Your website should own it.

Compare both approaches here:

🔗 Exterior Cleaning SEO vs Checkatrade

7️⃣ There’s No Structured Internal Linking

Most exterior cleaning websites:

• Have disconnected pages
• No clear service hierarchy
• No authority reinforcement

Google relies on internal linking to understand:

• What matters most
• How services connect
• Which pages should rank

Without structure, rankings fluctuate.

With structure, visibility stabilises.

What a Website That Generates Enquiries Actually Looks Like

A high-performing exterior cleaning website:

• Has dedicated service pages
• Focuses on one primary town
• Reinforces Google Maps
• Uses structured internal linking
• Converts visitors clearly

It’s built for visibility and conversion, not just appearance.

Want to Know What’s Missing From Yours?

Instead of guessing, we offer a free SEO, Google Maps & AI visibility audit for exterior cleaning companies.

You’ll see:

• Structural weaknesses
• Visibility gaps
• Why competitors rank above you
• What would increase enquiries fastest

No pressure.
No obligation.
Just clarity.

👉 Request Your Free SEO & Maps Audit